1. General information

At hummel, we make data security and confidentiality a high priority. This Personal Data Protection Policy establishes clear guidelines for the manner in which hummel processes your personal data. Below is an explanation of how we will use the personal data you leave behind or provide when you visit our website and order products from our online store. In that connection, we will act as a data controller, and you can direct enquiries concerning the processing of your personal data to us via our contact page or the email address provided below.


2. Who is responsible for your data

Responsible for the processing of your personal data:

3. Personal data collection

When you visit our website or purchase products or register for contests, newsletters etc. on, we will confidentially process the personal data that you provide to us, e.g. your name, your contact information (including address, email address and phone number), as well as payment details.

We also collect and analyse data on visitors’ use, traffic and activity on hummel’s website. This includes your IP address, browser type (Chrome, Internet Explorer etc.) operating system (e.g. Windows), interaction with advertisements (e.g. clicking or posting) and the pages you visit. We do so using cookies, and we can use cookies to provide you with personalised recommendations for products and services. When you use our website, you accept our use of cookies, as is stated in our cookie policy. This involves processing your personal data, which is done based on your consent. You can withdraw your consent at any time. You can read more about our use of cookies and how to withdraw your consent below.


4. What your data is used for

The personal data that you provide and we collect can be used for the following purposes:

  • Delivering agreed products/services
  • Communicating with you in connection with your purchase
  • Individual communications and marketing of products etc. via newsletters, for example
  • Targeted communication on social media and other digital channels
  • Administration of your user account
  • Surveys, statistics, and analyses for improving our products and websites
  • Optimizing and improving the user experience on our websites


Please note that we will use your personal data to send you marketing materials such as newsletters and text messages only if you have given prior express consent.

If you have consented to receiving marketing materials such as newsletters, we can use your email address and phone number to send you newsletters and marketing materials that are relevant to you. In this way, we can tailor our offers to you based on the information we have, which includes information about your past purchases and demographic information such as your gender, date of birth, and address (profiling). You can withdraw your consent at any time by unsubscribing from the newsletters or text messages you receive from us.

hummel A/S keeps statistics on which areas of our website users visit and which products users prefer. This data does not include personal information. Using the data we collect, we can gain knowledge about how users use our website. This information is used to improve our website. We use data on how all of our users navigate our website to understand how our users, as a collective group, use hummel’s websites. On this basis, we try to make our website even better. We are unable to see where else you go on the Internet once you have left our site.


5. Who we share your data with

We can share your data with our partners and other affiliated companies, including hummel’s subsidiary companies, internal employees in relevant departments at hummel A/S and our logistics partners who deliver your items to your home. This also includes other data processors such as providers of IT services, providers of analysis and marketing services, accountancy firms, providers of payment services, software systems for customer service, among other things, and public authorities if required under the law.

If we share information about you with third parties for marketing purposes, we will only share the general information that you have put on your profile at or the information we have collected based on your user activity.

In the event that we reorganize the structure of our company or if part or all of our company is sold, any transmission of personal data in this connection will be handled in accordance with the currently applicable laws on the processing of personal data.

6. Deletion of personal data

We will erase your personal data when we no longer need to process it in order to satisfy the objectives set out in Sec. 4 above. Your data may, however, be processed and stored for longer in anonymized form.


7. Cookies

We use cookies on our website. You can read more about our use of cookies in our Cookie Policy, which you can find here.


8. Security

We have implemented security measures to ensure that our internal procedures live up to the high standards of our security policy. In this way, we make every effort to protect the quality and integrity of your personal data.


9. Your rights

You are entitled to access the information we have about you at any time. There are, however, certain legal exceptions. Furthermore, you have the right to object to the collection and further processing of your personal data, which includes profiling/automated decision-making. You also have the right to have your personal data corrected, erased or blocked in accordance with the relevant procedures. In addition, you have the right to obtain the information that you have given to us about you and to have this information transmitted to another data controller (data portability).


10. Withdrawing or changing consent and data etc.

If you would like us to update, change or erase your personal data if you would like to withdraw any consent you have given or if you would like to request access to the personal information about you that we process, you can direct your inquiry to us at [email protected] or 97145867402.


11. Links to other websites etc.

Our website may contain links to other websites or integrated websites. We are not responsible for the content on other companies’ websites, or their personal data collection practices. When you visit other websites, you will be asked to read the company’s policy regarding personal data protection, in addition to other relevant policies.


12. Your right to complain

If you would like to file a complaint regarding our processing of your personal data, you may contact us via email, phone, or regular mail as stated in the section above.