MORE THAN 90 YEARS OF HISTORY
FOUNDED IN 1923, HUMMEL HAS OVER 90 YEARS OF PROUD HISTORY. AS A TRUE HERITAGE SPORTS & LIFESTYLE BRAND, HERE ARE SOME OF THE HIGHLIGHTS OF THE BRAND THROUGHOUT THE AGES.
1923
Albert Messmer develops one of the first football cleats in the world. With his brother Michael Ludwig Messmer, he founds the company Messmer & Co., that will go on to become known as hummel.
1956
The visionary Bernhard Weckenbrock takes over the company. He creates a thorough brand identity and introduces the chevrons.
1968
The first sponsorship deal is signed. The deal is with Duisburg, that plays in the 2nd German Bundesliga.
1970
hummel is introduced to the North European market.
1979
hummel signs the Danish national team for the first time – a deal that lasts until 2004.
1988
hummel signs a sponsorship deal with Real Madrid and the club’s biggest star, Emilio Butragueño. The deal makes hummel products even more popular.
1992
It’s a surprising win, to say the least. The Danish national team takes the title in the European Championship after having played Germany in the final.
1999
hummel gets a new owner – Thornico. This introduces Christian Stadil to the brand history. He launches a collection of reintroduced, original sport style into the fashion market and hummel becomes a trendsetting sports apparel brand.
2013
hummel celebrates its 90th birthday with the re-introduction of a range of heritage styles.
2016
After many years hummel once again sponsors a team in the German Bundesliga. The SC Freiburg plays a sensational first season after returning to the first league and qualifies for international competition.
2017
The Danish women's national team won silver in the European Championship in Holland, playing a brave match against the host nation in the final. The performance is considered an absolute highlight of Danish women's football.
2018
hummel entered into a sponsorship deal with the Scottish giants Rangers F.C. – the club with most league titles in the world. From hummel's perspective, this deal marks a renewed focus on football in the UK.
2019
hummel became the official technical sponsor and clothing supplier for the International Handball Federation (IHF). The new partnerships were kicked off with the IHF World Men's Championship in Denmark and Germany in January 2019.